Hello, I'm Nivedita Joy

User Experience

Visual Designer

Fine Artist

with over 10 years of experience in designing and improving web & mobile software applications and responsive websites.

Skills & tools

User Experience 

Personas, empathy mapping, storyboarding,  sketching, user flows, wireframes, interactive prototypes.

Visual design

Component-based user interfaces, grid systems, design systems/ style guide, UI assets, high fidelity mockups.

Software & language

Sketch, UXPin,  Invision, Photoshop, Illustrator, Balsamic, Zeplin.

Good understanding of HTML, CSS, XML, Javascript.


case studies.

Software application dashboards & responsive websites

Creating user engaging and immersive applications has always been a longstanding ambition of mine.

Finding ways to communicate with any user in a visually and cohesively inviting way is important to me.


Smart application design for US border protection

Company: NTT Data


Design and implement a user-friendly real-time dashboard that presents a clear and concise snapshot of all critical information to the end-user to monitor and respond in a time-sensitive manner.


Confidential to the client (US Customs & border protection), not available publicly


Ideating, researching, sketching & wireframing, prototyping, designing UI, testing

10 min read 


Guided wizard on API creation platform

Company: IBM 


  • Designed self-service wizard on top of the existing platform, without major alterations to the interface, to assist clients perform API tasks.


  • Significant improvement in ease of use and reduced user frustration 

  • 31% decrease in "how-to" support calls and 23% decrease in overall support call volume over a 5 month period.


Ideating, researching, sketching & wireframing, prototyping, designing UI, testing

Comming soon

0 min read 


Responsive website design for customer summit

Company: Hortonworks


  • Review and organize existing information in categories to create a simple logical flow

  • Redesign user experience to reflect the team's vision and create a website that is responsive and user friendly.


  • Easy and seamless process that increased registration by 37%.

  • Website bounce rate dropped by 30% and traffic increased by 46% with a high volume of return visits.


Ideating, researching, sorting content, wireframing, prototyping, designing UI, testing

Comming soon

0 min read 



working as a User Experience & Visual designer in Silicon Valley since 2010.

2019 - Present

NTT DATA Innovative Institute 

Palo Alto, CA

Senior Product Designer for AI/ML Apps

Designing new and improving existing user experience & interface design, establishing design guidelines & standards of real-time Smart Platforms like traffic flow, object count, license plate & facial recognition, health screening, and others.

2017 - 2019


Santa Clara, CA

Senior UX Web Marketing Designer

Created responsive designs that scale well across multiple platforms. Driving end to end design from ideation to delivery,  click-through prototypes for feedback and user testing. Supported the Hortonworks corporate website for any new content or updates. Delivered various connected data platforms infographics for presentations to the Marketing and Web departments.

2016 -2017

IBM Cloud Integration

Foster City

Senior Product Designer

Served as a senior designer and created UX/UI templates for IBM Bluemix cloud platform services including Cloud Foundry, Open Whisk, API connect, and secure gateways; Designed custom icons & infographics with a focus on visual legibility, consistency, and memorability of the unique product brand.

2017 - 2019


Campbell, CA

Web & Product Designer

Conceptualized and produced interactive platform UI/UX designs for a provider of youth computer science camps and courses with 150 nationwide locations and 470K site visits per month.
Designed, user-tested, and maintained responsive web pages, software applications, learning platforms, marketing collateral, and the company brand identity.

2010 -2013


Sunnyvale, CA

Visual Designer

Rebranded Become.com, and supported a company website with web layouts, mobile sites, user interface elements, static and flash banners, business cards, infographics, widgets, email campaigns, and typography using Adobe Creative Suite, HTML/CSS, and Action Script.

  •  MFA Degree in Fine Art, Orenburg, Russia 

  • Bachelor Degree in Architecture & Interior Design, Orenburg, Russia 

  • Design & Programming skills earned in the Bay Area colleges:  Evergreen Valley, San Jose City, and Saratoga West Valley. 

Download Resume



Paintings oil on canvas 

Creative expression has always been a big part of my life. I hold a master's degree in painting and drawing from the Fine Art University in Orenburg, Russia. I've dedicated years of study and practice to understanding art history and classical painting styles and also infused them in my work.

​My paintings have been exhibited in fine art galleries all over the US. In the last few years, I've also experimented with and created art using digital mediums.


Art Business News Magazine


Los Gatos Art Association


TV Show - The Painting Gourmet, Comcast  Chanel 15



Feel free to send me a message or just say hello and I'll get you as soon as possible.

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