Hello, I'm Nivedita Joy

User Experience

Visual Designer

Fine Artist

with over 10 years of experience in designing and improving web & mobile software applications and responsive websites.

Skills & tools.

User Experience 

Personas, empathy maps, storyboards,  user flows, wireframes, interactive prototypes.

Visual design

Component-based user interfaces, grid systems, design systems, UI assets, high fidelity mockups.

Software & language

Sketch, UXPin,  Invision, Photoshop, Illustrator, Balsamic, Zeplin.

Good understanding of HTML, CSS, XML, Javascript.


case studies.

Software application dashboards & responsive websites

Creating user engaging and immersive applications have always been a longstanding ambition of mine.

Finding ways to communicate with any user in a visually and cohesively inviting way is important to me.


Site survey mobile app for CCTV camera installation

Company: NTT Data


A mobile application that can be used by on-site surveyors to collect data using a standardized approach will make it possible for a survey to be done by workers with limited technical knowledge.


The paperwork will be greatly reduced and real-time data will be instantly available to the security engineers to review and process.


Personas, Storyboards, User flows, Wireframes, UI Design

8 min read 


Smart application design for US border protection

Company: NTT Data


Design and implement a pilot version of a platform that presents a clear and concise snapshot of all critical information to the end-user to monitor and respond in a time-sensitive manner.


Pilot successfully launched and the project handed over to the NTT project team. Further stats not available due to client confidentiality.


Ideating, researching, sketching & wireframing, prototyping, designing UI, testing

12 min read

Health screening questionnaire mobile app for facility visitor

Company: NTT Data


A simple browser-based health questionnaire tool will be an ideal solution across platforms, which can be customized based on business needs and the form can be filled beforehand to generate an entry QR code or at the entrance.


The amount of time spent on collecting and sharing screening data has reduced from hours to minutes.

Compared to a paper-based questionnaire, this is more efficient and easier to use both for businesses and the employees/visitors.


Market analysis, Personas, Scenario, Storyboards, User flows, Wireframes, UI Design

5 min read 


working as a User Experience & Visual designer in Silicon Valley since 2010.

2019 - Present

NTT DATA Innovative Institute 

Palo Alto, CA

Senior Product Designer for AI/ML Apps


Lead designer for the NTT SMART platform team responsible for designing user experience & interfaces, and establishing design guidelines & standards for real-time AI applications.


Developed and delivered designs for multiple apps such as traffic flow monitoring, license plate & facial recognition, health screening, site surveillance and others.  

2017 - 2019


Santa Clara, CA

Senior UX Web Marketing Designer

Led rebranding efforts for Hortonworks corporate website and DataWorks summit event website.


Supported a number of other corporate and community websites, including customer facing training portal, partner program website, customer support portal, and many others, as the lead designer from ideation to delivery.


Partnered closely with marketing, product & sales teams in conceptualizing and designing multiple portals and score card applications.ns.

2016 -2017

IBM Cloud Integration

Foster City

Senior Product Designer

Created UX/UI templates for IBM Bluemix cloud platform services including Cloud Foundry, Open Whisk, API connect and secure gateways.


Designed custom icons & infographics with a focus on visual legibility, consistency, and memorability of the unique product brand.

2017 - 2019


Campbell, CA

Web & Product Designer

Designed, user-tested, and maintained responsive web platform for a provider of youth computer science camps and courses. Conceptualized and supported overall brand identity, including marketing collateral.  


Drove 30% YoY company growth through effective redesign focused on customer satisfaction and increased differentiation against competitors.

2010 -2013


Sunnyvale, CA

Visual Designer

Designed website, web/print assets and collateral for an online shopping search engine with over 4 million merchants and 380K visitors per month.


Led rebranding efforts by creating a new logo, web layouts, mobile site, static and flash banners, infographics, widgets, and typography leading to a 34% increase in click-through rates.

  •  MFA Degree in Fine Art, Orenburg, Russia 

  • Bachelor Degree in Architecture & Interior Design, Orenburg, Russia 

  • Design & Programming skills earned in the Bay Area colleges:  Evergreen Valley, San Jose City, and Saratoga West Valley. 

Download Resume



Paintings oil on canvas 

Creative expression has always been a big part of my life. I hold a master's degree in painting and drawing from the Fine Art University in Orenburg, Russia. I've dedicated years of study and practice to understanding art history and classical painting styles and also infused them in my work.

​My paintings have been exhibited in fine art galleries all over the US. In the last few years, I've also experimented with and created art using digital mediums.


Art Business News Magazine


Los Gatos Art Association


TV Show - The Painting Gourmet, Comcast  Chanel 15



Feel free to send me a message or just say hello and I'll get you as soon as possible.

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