Hello, I'm Nivedita Joy
User Experience
Visual Designer
Fine Artist
with over 10 years of experience in designing and improving web & mobile software applications and responsive websites.
Skills & tools
User Experience
Personas, empathy mapping, storyboarding, sketching, user flows, wireframes, interactive prototypes.
Visual design
Component-based user interfaces, grid systems, design systems/ style guide, UI assets, high fidelity mockups.
Software & language
Sketch, UXPin, Invision, Photoshop, Illustrator, Balsamic, Zeplin.
Good understanding of HTML, CSS, XML, Javascript.
case studies.
Software application dashboards & responsive websites
Creating user engaging and immersive applications has always been a longstanding ambition of mine.
Finding ways to communicate with any user in a visually and cohesively inviting way is important to me.
Smart application design for US border protection
Company: NTT Data
Solution
Design and implement a user-friendly real-time dashboard that presents a clear and concise snapshot of all critical information to the end-user to monitor and respond in a time-sensitive manner.
Result
Confidential to the client (US Customs & border protection), not available publicly
Process
Ideating, researching, sketching & wireframing, prototyping, designing UI, testing
10 min read
Guided wizard on API creation platform
Company: IBM
Solution
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Designed self-service wizard on top of the existing platform, without major alterations to the interface, to assist clients perform API tasks.
Result
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Significant improvement in ease of use and reduced user frustration
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31% decrease in "how-to" support calls and 23% decrease in overall support call volume over a 5 month period.
Process
Ideating, researching, sketching & wireframing, prototyping, designing UI, testing
Comming soon
0 min read
Responsive website design for customer summit
Company: Hortonworks
Solution
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Review and organize existing information in categories to create a simple logical flow
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Redesign user experience to reflect the team's vision and create a website that is responsive and user friendly.
Result
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Easy and seamless process that increased registration by 37%.
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Website bounce rate dropped by 30% and traffic increased by 46% with a high volume of return visits.
Process
Ideating, researching, sorting content, wireframing, prototyping, designing UI, testing
Comming soon
0 min read
READ CASE
EXPERIENCE.
working as a User Experience & Visual designer in Silicon Valley since 2010.
2019 - Present
NTT DATA Innovative Institute
Palo Alto, CA
Senior Product Designer for AI/ML Apps
Designing new and improving existing user experience & interface design, establishing design guidelines & standards of real-time Smart Platforms like traffic flow, object count, license plate & facial recognition, health screening, and others.
2017 - 2019
HORTONWORKS
Santa Clara, CA
Senior UX Web Marketing Designer
Created responsive designs that scale well across multiple platforms. Driving end to end design from ideation to delivery, click-through prototypes for feedback and user testing. Supported the Hortonworks corporate website for any new content or updates. Delivered various connected data platforms infographics for presentations to the Marketing and Web departments.
2016 -2017
IBM Cloud Integration
Foster City
Senior Product Designer
Served as a senior designer and created UX/UI templates for IBM Bluemix cloud platform services including Cloud Foundry, Open Whisk, API connect, and secure gateways; Designed custom icons & infographics with a focus on visual legibility, consistency, and memorability of the unique product brand.
2017 - 2019
iDTECH CAMPS
Campbell, CA
Web & Product Designer
Conceptualized and produced interactive platform UI/UX designs for a provider of youth computer science camps and courses with 150 nationwide locations and 470K site visits per month.
Designed, user-tested, and maintained responsive web pages, software applications, learning platforms, marketing collateral, and the company brand identity.
2010 -2013
BECOME INC
Sunnyvale, CA
Visual Designer
Rebranded Become.com, and supported a company website with web layouts, mobile sites, user interface elements, static and flash banners, business cards, infographics, widgets, email campaigns, and typography using Adobe Creative Suite, HTML/CSS, and Action Script.
EDUCATION
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MFA Degree in Fine Art, Orenburg, Russia
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Bachelor Degree in Architecture & Interior Design, Orenburg, Russia
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Design & Programming skills earned in the Bay Area colleges: Evergreen Valley, San Jose City, and Saratoga West Valley.
Download Resume
FINE ART.
Paintings oil on canvas
Creative expression has always been a big part of my life. I hold a master's degree in painting and drawing from the Fine Art University in Orenburg, Russia. I've dedicated years of study and practice to understanding art history and classical painting styles and also infused them in my work.
My paintings have been exhibited in fine art galleries all over the US. In the last few years, I've also experimented with and created art using digital mediums.
FEATURED ARTIST
Art Business News Magazine
ARTIST OF THE YEAR
Los Gatos Art Association
FEATURED ARTIST
TV Show - The Painting Gourmet, Comcast Chanel 15
contact.
Feel free to send me a message or just say hello and I'll get you as soon as possible.